Pie In The Shop

Anyone who loves pies know that how tasty the pie crust is can make or break the dish. At Pie In The Shop, a must-visit for pastry-lovers, perfectly baked crusts and delectable fillings come together to create pies that you’ll dream about once you’ve had a taste of them.

Wide selection of unique pie flavours 

Pie In The Shop - wide selection of pie flavours
Image adapted from: LOVELY via Naver

Pie In The Shop offers 15 unique pie flavours, from sweet to savoury. All the pies are baked daily so every slice you get is guaranteed to be fresh.

Pie In The Shop - a wide array of pie
Image adapted from: LOVELY via Naver

The pies are set up like a buffet-style spread. Patrons can take the pies that strikes their fancy and pay accordingly later. Prices are indicated clearly beside each display, and range from KRW7,000 to KRW9,000 (~USD5.20 to 6.70) per slice

Pie In The Shop - pie set
Image credit: 영이 via Naver

Their Toowoomba Pie Set that comes with a soup (KRW12,400, ~USD9.30) is one of their more popular savoury options, being highly praised amongst patrons. If you get the Toowoomba Pie alone, it’s KRW7,200 (~USD5.40) per slice.

Pie In The Shop - Matcha Macadamia Pie
Image credit: 꿀정 via Naver

Those who have a sweet tooth will want to try a slice of their Apple Sour Cream Pie (KRW7,700, ~USD5.80), or their Matcha Macadamia Pie for KRW7,800 (~USD5.80).

Picturesque photo spots

Pie In The Shop - photospots around the cafe
Image adapted from: 꿀정 via Naver

Pie In The Shop understands that visiting a cafe is as much a feast for your social media followers’ eyes as it is for your tummy, so the cafe has many photo spots where you can hold your own mini photoshoot. 

Pie In The Shop - photo worthy spots in the cafe
Image adapted from: 욜욜로 and 하닝 via Naver

Find 4 photo-worthy spots right at the entrance of the cafe. There’s a small display with the pi- likely a play on the word pie – and hashtag symbols, as well as two backdrops with the shop’s name. There’s also an artistic- and abstract-looking mural too.

Pie In The Shop - photo worthy spots in the cafe
Image adapted from: LOVELY via Naver, @kotono_imnida vis Instagram

Pie In The Shop - basement filled with plants
Image adapted from: @perriermi via Instagram, 꿀정 via Naver

The basement of the cafe is surrounded with various plants, and comes complete with an open glass roof and zen-like seating areas, so you can bask in natural sunlight and an outdoor-like setting staying comfortable.

Pie In The Shop - outdoor terrace
Image adapted from: LOVELY via Instagram

On the 1st floor sits an alfresco outdoor terrace area that overlooks the aesthetic entrance decor for summer relaxation vibes.

Custom beats & music playlist

Pie In The Shop - customised music and beats
Image adapted from: @pie_intheshop via Instagram

Pie In The Shop also markets music as one of their main themes. So, it’s only natural that they have custom mixes produced by DJ Radio Revolutioner that rotate every 2 weeks. 

Each rotation aims to create a different atmosphere in the cafe, so even if you visit regularly, it never feels repetitive.

Getting to Pie In The Shop 

How to get there:

  • Head to the Hongik University Station Bus Stop (14498) near the subway station.
  • Take the Mapo 5 bus. Alight after 7 stops at the Yeonnam-dong Community Centre Bus Stop.
  • From there, cross the road towards Seongmisan-ro 29-gil.
  • Turn left at the next cross-section, then turn right. Pie In The Shop is located on your right.

Address: 26 Seongmisan-ro 27-gil, Mapo-gu, Seoul
Opening hours: 11.30am-9.30pm, Daily
Contact: 070-8837-0171

Note that they take last orders at 8.30pm.

To add more cafes to your list, check out Gwehdo, where you get your coffee fix delivered to you on a conveyor belt; Pistil, a popular bar in Itaewon; Sumsei Terrarium, an immersive gallery-cafeHappy Bear Day, a cafe in Hapjeong that sells cute desserts and Nice Weather Market, a one-stop select shop selling everything.

Cover image adapted from: @pie_intheshop via Instagram, @jungeun_jscent via Instagram, @pie_intheshop via Instagram

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