Reborn Rich


Imagine finding yourself reincarnated into the family that took your life. That’s exactly what happens in Reborn Rich, a fantasy and thriller drama featuring murder, reincarnation, and a dash of romance. Here are 9 facts about Reborn Rich that will make you want to add it to your watchlist.


1. Adapted from a legendary Korean web novel


Reborn Rich - web novel
Image credit:
Namuwiki

Unlike other popular dramas such as All Of Us Are Dead and Yumi’s Cells, Reborn Rich was adapted from a web novel, not a webtoon. 

The web novel Reborn Rich was so well-received that it was named as one of the most legendary web novels in the South Korea.

Reborn Rich - web novel
Image credit: Kakao

The web novel never once lost its “Today’s Best” title on the web novel site, Naver Series.

That said, characters and certain parts of the web novel have been modified and rewritten for the drama.


2. The director waited 4 years to cast Song Joong Ki


Reborn Rich - Song Joong Ki
Image credit: @hi_songjoongki

Talks of adapting the story into a drama had been underway ever since the web novel ended its run in 2018. The reason why it took 4 years for the drama to finally be materialised is because the director of Reborn Rich was fixated on getting Song Joong Ki to play the main character.

However, due to a clash in Song Joong Ki’s schedule, he rejected the original offer and hence the production of the drama was delayed.

Reborn Rich - Vincenzo
Image credit: tvN

Immediately after Song Joong Ki completed the filming for Vincenzo, news outlets announced that Song Joong Ki was reviewing the offer to star in Reborn Rich.

2 months later, it was reported that Song Joong Ki accepted the offer and would be acting alongside senior actor Lee Sung Min.


3. Adapted into a webtoon in 2022


Reborn Rich - webtoon
Image credit: Namuwiki

The web novel has been adapted into a webtoon as well. The webtoon series started on 28th September 2022, and a new episode is available every Thursday on Naver Webtoon.

Unfortunately, the webtoon is currently only available in Korean, but given the popularity of the drama, we’d expect an English translation soon.


4. 2nd highest episode 1 viewership ratings in JTBC history


Reborn Rich - drama promotional poster
Image credit: @jtbcdrama

JTBC is the broadcasting station known for hit dramas such as The World Of The Married, Sky Castle, and Strong Woman Do Bong Soon.

With its impressive cast line-up and gripping storyline, Reborn Rich has achieved JTBC’s second highest episode 1 viewership ratings of 6.1%. It is an incredible feat considering the other strong titles under JTBC’s belt. 

Reborn Rich - The World Of The Married
Image credit: Namuwiki

Reborn Rich’s episode 1 viewership ratings lost to The World Of The Married by a slight margin of 0.2%, but episode 3 managed to score a viewership rating of 10.83%.

We are curious about the drama’s potential to beat The World Of The Married’s 28.37% highest viewership rating record. 


5. 1st Korean drama to air 3 times a week


Reborn Rich - press conference official
Image credit: @jtbcdrama

Most dramas in Korea air once or twice a week. Reborn Rich is, however, the 1st Korean drama in history to be aired 3 times a week, from Friday to Sunday.

The reason for this anomaly? The director wanted to find out the preferences of the viewers – whether they prefer to wait an entire week to watch 1 or 2 episodes, binge watch a whole series in a sitting, or watching 3 episodes in a week.


6. 1st Korean drama to air on 5 OTT video services


Reborn Rich - promotional poster
Image credit: @disneypluskr

Over-the-top (OTT) video services refers to video streaming platforms such as Netflix, Disney+, and Viu.

It is already rare to find dramas on more than 1 video streaming site, but Reborn Rich takes it a step further by being the first Korean drama to be aired on 5 different OTT sites in South Korea: Netflix, Disney+, TVING, Wavve, and WATCHA. 

Reborn Rich - Viu
Image credit: @viusg

Viewers living outside South Korea can view the drama on OTT sites such as Viu and Rakuten VIKI.


7. Written by Sungkyunkwan Scandal’s scriptwriter 


Reborn Rich - Designated Survivor: 60 Days
Image credit: tVN

Reborn Rich is written by Kim Tae Hee, who has previously worked on other dramas such as Sungkyunkwan Scandal and Designated Survivor: 60 Days.

Reborn Rich - Sungkyunkwan Scandal
Image credit: KBS

Reborn Rich marks the reunion of writer Kim Tae Hee and the main actor, Song Joong Ki, after their collaboration in Sungkyunkwan Scandal (2010).

Allegedly, one of the reasons why Song Joong Ki accepted the casting offer was because of the trust and confidence he had in writer Kim Tae Hee.


8. Song Joong Ki accepted offer due to actor Lee Sung Min


Reborn Rich - Lee Sung Min
Image credit: @jtbcdrama

During the Reborn Rich press conference, Song Joong Ki revealed that the main reason he accepted the offer was because he wanted to act alongside senior actor Lee Sung Min.

Reborn Rich - press conference
Image adapted from: @hyunbeenshin

In the same press conference, he explained that he had many chances to work with Lee Sung Min in the past, but none of them worked out. Hence, he was determined to make it happen this time.

He also added that if Lee Sung Min was not in the cast, he would have rejected the casting offer.

Watch the press conference here:

[ENG] 송중기(Song Joongki)가 JTBC '재벌집 막내아들' 거절하지 않은 이유|드라마 제작발표회 Press Conference(이성민·신현빈Shin Hyunbeen)
play button
[ENG] 송중기(Song Joongki)가 JTBC '재벌집 막내아들' 거절하지 않은 이유|드라마 제작발표회 Press Conference(이성민·신현빈Shin Hyunbeen)

Video credit: TongTongCulture


9. SNSD’s Tiffany’s debut drama


Reborn Rich - tiffany
Video adapted from: Viu

Even though it is not the 1st time SNSD’s Tiffany has appeared in dramas, her role in Reborn Rich as Rachel marks her drama acting debut. Previously, Tiffany made cameo appearances in the drama The Producers and movie My Brilliant Life as herself.

Reborn Rich - Chicago Musical
Image adapted from: @tiffanyyoungofficial

However, it is not Tiffany’s first time acting. In 2021, Tiffany was cast in the Korean production of the Broadway hit musical Chicago, where she played the main character Roxie Hart.

Getting the role of Roxie Hart wasn’t easy as Tiffany had to compete against 200 other actresses in the audition. Seeing how she managed to clinch the role, we have high hopes for her acting in Reborn Rich.


Reborn Rich facts that will amaze you


This fantasy drama will have you sitting on the edge of your seat, has an intriguing storyline, and is filled with suspense. Watch Reborn Rich to find out how Song Joong Ki plots his revenge on the family who took his life. 

Also check out:


Cover image adapted from: @historydnc, Namuwiki, @hyunbeenshin

Get more stories like this!

Drop us your email so you won't miss the latest news.