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Chipotle Rebrands Itself As Chicotle Because BTS’s Jungkook Said So

Jungkook “rebrands” Chipotle

In the latest Bangtan Bomb episode, the members of BTS were shown chowing down on Mexican food from Chipotle during their lunch break amidst filming for a segment on The Late Late Show, hosted by comedian James Corden. 

Jungkook’s cute mistake

Jungkook Chipotle - gif of jungkook eating
Video adapted from: @jjklve_

The members were eating the food with gusto especially the youngest member, Jungkook. He cutely mispronounced Chipotle as “Chicotle” as the members were not familiar with the restaurant at first. J-Hope similarly thought he heard “Chocolate” instead of Chipotle

Jungkook Chipotle - jungkook saying he wants to eat it everyday
Image adapted from: BANGTANTV

In between mouthfuls of food, Jungkook even said that he would eat Chipotle everyday. 

Chipotle responds to Jungkook

Jungkook Chipotle - chipotle responds to jungkook
Image adapted from: @ChipotleTweets

Hours after the Bangtan Bomb was uploaded, Chipotle took to their Twitter account and renamed themselves as “Chicotle”. 

Jungkook Chipotle - chipotle retweets fan account
Image adapted from: @ChipotleTweets

The restaurant also retweeted a video of Jungkook mispronouncing Chipotle’s name, so it is safe to say whoever’s behind the Chipotle Twitter account is an ARMY too. 

Jungkook Chipotle - chipotle says good morning
Image adapted from: @ChipotleTweets

Just yesterday, Chipotle also tweeted good morning to the “tannies” – an affectionate nickname for the BTS members. 

ARMY’s reactions

Jungkook Chipotle - ARMYs reactions family
Image adapted from: @MrsBangtanHazel


Jungkook Chipotle - ARMYs reaction 2
Image adapted from: @LivLaughBTS

With Jungkook’s stamp of approval, BTS’s passionate and ardent fan base started clamouring for Chicotle. 

Jungkook accidentally rebrands Chipotle

It’s not the first time BTS has expressed their love for food, and their influence is clear as companies often benefit from the group whenever the members mention liking a product or brand. This is BTS’ world and we are all just living in it, so Chipotle who? We only know Chicotle. 

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Cover image adapted from: BANGTANTV