ON:Hallyu Festival 2020
Organised by the Ministry of Culture, Sports and Tourism and online portal Naver, the one week ON:Hallyu Festival will be taking place from 16th November to 23rd November. Most of the festival will take place online, save for a few exceptions. Of note are the fashion shows by local Korean designers and the much-anticipated finale – the Unite ON: Live Concert.
Unite ON:Live Concert on 23rd November 2020
Image adapted from: Unite ON:Live Concert
The Unite ON: Live Concert boasts a strong K-pop line-up, with popular acts such as SuperM, Monsta X, OH MY GIRL, SOMI, and ITZY. The organisers have mentioned that the live performances will incorporate special VR and 3D effects that will bring the virtual performances to the next level.
Image adapted from: Top row – MONSTA X (몬스타엑스) and SuperM_smtown, Bottom row (left to right) – 오마이걸 OH MY GIRL, ITZY, and SOMI (전소미)
K-hip hop fans are also in for a treat as Loco and CHANGMO will be performing too. For K-indie and K-rocks fans, strap yourselves in for tunes by Colde, LEENALCHI, IDIOTAPE, and JAMBINAI.
Image adapted from: Top row (left to right) – @satgotloco, SFF, and khiphop.fandom, Bottom row (left to right) – Korea JoongAng Daily, seoulbeats, and APaMM
The concert will also include contemporary dance performances by Ambiguous Dance Company, who recently came into the spotlight after being featured in Korea Tourism Organization’s Feel the Rhythm of Korea! campaign together with LEENALCHI.
The Unite ON: Live Concert is completely free and available to fans around the globe. The 3-hour long concert-cum-fan meeting will be held on 23rd November 2020, 7PM KST, and streamed live through Naver’s V Live platform.
There’s currently a call for fans to join a “Video Talk” segment during the live broadcast of the concert. Lucky fans will get to show their support for their favourite idols. Submissions are open till 17th November 2020 and you can apply through this form.
ON:TACT Fashion Show featuring local designers
Image adapted from: Unite ON:Live Concert
If you’ve never experienced front row seats at a fashion show, now’s your chance to do so. The virtual fashion show guarantees everyone the best view of the 2021 S/S Live On Collection, featuring 12 Korean designers.
Image adapted from: Unite ON:Live Concert
Starting from 16th November 2020, a total of 5 mini online fashion shows will take place daily at 8PM KST. The featured designers are behind fashion brands such as ul:kin, eyeye, OPEN plan, NEUL, and Cahiers.
Image adapted from: Unite ON:Live Concert
After the respective fashion shows, you can shop the pieces shown on Naver’s Shopping Live service if you’re in Korea. But even if you aren’t, that’s okay as getting a sneak peek at the new collection from a front-row seat is a rare opportunity and one definitely not to be missed.
Upcoming ON:Hallyu Festival
Image adapted from: Unite ON:Live Concert
The upcoming ON:Hallyu festival is sure to make the next week an exciting one. While you count down to the live K-pop concert and fashion shows, head over to their official website for more information on other programmes that will be conducted.
Check out other K-culture articles:
- KARD X LESSLE modern hanboks
- Newtro trend in Korea
- Aesthetic Pepero Day desserts
- 2nd generation K-pop groups
- 2021 Korean dramas
Cover image adapted from: ON:Hallyu Festival
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