Heartline Project in Seoul
As mischievous kids, most of us have doodled on furniture and walls, which inevitably results in a good scolding from our parents. But now, we can do it and call it art. Heartline Project is an art studio where students get to learn how to paint on all sorts of canvases, including bottles and mirrors.
Variety of canvases
Image credit: @heartline_project
At Heartline Project, customers get to choose from a wide variety of surfaces to paint on, including mirrors, vases, and glass bottles. But those who want to go back to basics can opt for a regular canvas instead.
Image credit: @heartline_project
Most people choose to use acrylic paint for their artwork, and they get to utilise a wide variety of brushes with different tips. Other tools such as pencils and markers are also provided.
Image credit: @heartline_project
If you are less confident in your artistic talent, the studio can provide you with templates and sketches, which you can then build upon.
Image credit: @seul._.kia
Similar to an art jamming studio, there will be a teacher on hand to provide basic coaching. Otherwise, you can pay an additional fee for a more personalised teaching experience.
Apart from teaching you how to paint and which strokes to use, the instructors will also give specific advice for how you should care for your finished products in order to ensure its longevity.
Image credit: @heartline_project
After completing your masterpiece, the studio will wrap your artwork in decorative paper and place them in a bag to make it easier for you to take home.
Interior with a range of photo spots
Image credit: @under412
The architecture of the studio is just as beautiful as the artworks within it.
Image credit: @lovejack_92
Before entering the main painting room, you’ll be led to a cloakroom that’s illuminated by red lights. Here, you can hang up your outerwear, put on the provided aprons, and snap a few selfies before you head in.
Image credit: @annjuhyung
The rest of the studio adopts a vintage aesthetic, with mini Greek-inspiredi statues, vases filled with artificial flowers, kitschy lamps and lights, and lace tablecloths decorating the space.
Image credit: @j_510_j
Corners of the studio are decorated strategically so that you can pictures with – or of – your completed artwork.
Image credit: @heartline_project
The paintings of other customers are also displayed around the studio for others to admire and take inspiration from.
Image credit: @kiwijjune
Due to its aesthetic interior and engaging activities, Heartline Project is a popular dating spot for couples.
Shop from small businesses
Image credit: @heartline_project
True to its goal of being creatively nurturing, merchandise from independent artists, such as jewellery and art prints, are sold in the studio.
Image credit: @___________life
Customers can also purchase additional blank sketches to bring home and paint or colour on.
Getting to Heartline Project
If you want to spend an afternoon or even just a few hours immersed in the world of art, head down to Heartline Project and create something of your own. Sessions start at KRW19,900 (~USD15.45).
How to get there:
- Take the train to Noksapyeong Station and exit by Exit 2.
- Walk to the Noksapyeong Station bus stop and ride bus number Yongsan 03.
- Alight in 2 stops at Great Church bus stop.
- Walk for 1 minute and you will reach Heartline Project.
Address: B1F, 7 Hoemu-ro, Yongsan-gu, Seoul
Opening hours: Tue-Sun 1pm-7pm (Closed on Mondays)
Contact: 010-3161-6591 | Heartline Project Instagram
Also check out:
- Hwalok Cave: abandoned mine turned theme park
- Soyang Hanok Tirol Cafe: paddle to your table at this cafe
- MOST417: a cafe in Anseong with an Eiffel Tower
- LEGOLAND Hotel Korea
- Jimjilbang guide: what to expect at a Korean bathhouse
Cover image adapted from: @j_510_j, @annjuhyung, @heartline_project
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