On 18th August, Kim Jun-koo, CEO of Naver Webtoon, announced their collaboration with HYBE Corporation, the entertainment company home to BTS.
Their collaboration is not entirely new as Naver Webtoon and Big Hit Entertainment, now rebranded as HYBE Corporation, worked together to produce a webtoon called Save Me back in 2019. It was titled after BTS’ song of the same name, which was released in 2016.
Image adapted from: Hybe
Naver has joined hands with entertainment companies such as HYBE Corporation on a new project called “super casting”. This project aims to produce original content that ranges from web novels and webtoons to videos for audiences around the world.
Image credit: @bts.bighitofficial
The first partner of the “super casting” project includes HYBE Corporation. By teaming up with Hybe Corporation, Naver Webtoon plans to create new BTS webtoons and web novels.
Kim Jun-koo, CEO of Naver Webtoon.
Image adapted from: Naver Webtoon
According to Yonhap News, Kim Jun-koo said, “We aim to expand and grow our storytelling content into the core of the entertainment industry through cooperation with global content firms.”
And according to Newsis, a private Korean news agency, Kim Jun-koo further stated that, “In the future, Naver’s IP Value Chain will bring out the hottest content in the global entertainment field.”
Image credit: @dccomics
Besides HYBE Corporation, the “super casting” project includes other giant companies such as DC Comics. Naver Webtoon plans to create webtoons using DC Comics’ characters. Who knows, a K-pop superhero comic may come to fruition under this project!
With webtoons and web novels garnering greater readership all around the world, the partnership between Naver Webtoon and HYBE is particularly timely. For more content, check out our list of K-dramas adapted from webtoons.
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Cover image adapted from: @bts.bighitofficial and WEBTOON
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