Aesthetic cafes are all the rage in Korea right now. From themed cafes to joints housed in refurbished traditional buildings, owners vie for the interest from cafe-hoppers through the unique experiences that they can offer. MalDdong Donut is no different – it set itself apart by combining retro and contemporary elements.
With signature desserts reminiscent of bygone years and an eye-catching interior, MalDdong Donut promises a mouthful of sweet treats and an eyeful of aesthetics.
Image credit: @malddongdonut_official
Don’t be surprised if you see customers crowding the front of the cafe instead of heading in. As it turns out, the over-the-top storefront is a popular Instagram photo spot. Who would have thought?
Image credit: @malddongdonut_official
The storefront boasts a gigantic ice cream structure mounted above the doors, and there’s a neon light with “Malddong Donut & Gelato” beckoning curious folks. With these eye-catching elements, it’s no wonder the entrance of the shop has become a popular spot for photos.
Image credit: @malddongdonut_official
One look at the entrance tells you that this cafe takes plenty of inspiration from cinemas and diners in the 1950s.
Image credit: @gogoyaa_
MalDdong Donut has 2 storeys, and both floors of the shop have burgundy and white tiled floors that wouldn’t look out of place in an American diner. The interior is furnished with retro diner chairs and booths, but instead of the regular red-and-white scheme you’d expect, MalDdong Donut has chosen to deck out the premises in pastels.
Image credit: @malddongdonut_official
There are numerous photo zones around the cafe, including a mural of a baby holding ice-cream, various neon lighting structures, and mirrors with cute frames.
Image credit: @qjiahuiii
Image credit: @cha_a._.0407
In fact, the cafe is so visually appealing that the Street Woman Fighter champion dance troupe HolyBang filmed a commercial for Lotte Confectionery there.
True to its name, the cafe sells a wide variety of doughnuts, including Lotus biscuit-topped doughnuts and Oreo O-topped doughnuts. Prices of these range from KRW3,200 (~USD2.67) to KRW3,800 (~USD3.17).
Image credit: @bina._.daily
To further satisfy cravings for sweet treats, the cafe sells gelato (KRW3,800, ~USD3.17), soft ice-cream (KRW3,000, ~USD2.50) and lettering cakes.
Image credit: @emuu_chan
Image credit: @malddongdonuts_official
The shop also sells an assortment of drinks such as coffee, tea, milkshakes and smoothies. Their signature milkshake, the MalDdong Original Milkshake (KRW8,000, ~USD6.68), is a milkshake topped with a glazed doughnut, marshmallows and cereal.
Image credit: @gogoyaa_
Image credit: @bitna_dear.me
Those interested in bringing home a piece of the cafe will be delighted to know that there is a gift shop here. Customers can purchase the store’s own merchandise, such as hoodies, mugs, thermos, and tumblers, all of which have the cafe’s logo printed on them.
Image credit: @jjang__vely
The gift shop also sells MalDdong-branded packaged snacks such as cookies and jelly candies, and toppings such as Nutella to complement their treats. Patrons can even bag their own candy to make their personalized mix of sweets.
Image credit: @h_castle_b
MalDdong Donut is a hotspot for families and can get really busy during peak hours. Sometimes, their most popular flavours of doughnut get sold out within 3 hours of opening. To avoid disappointment, we recommend going during off-peak hours or when they open for the day.
If you are looking for a place that is both an eye candy and can satisfy your sweet tooth, this cafe is the spot for you.
To get there:
P.S. Use Naver Maps to navigate your way.
Address: 137 Jimok-ro, Paju-si, Gyeonggi-do
Opening hours: 8.30AM-10PM, Daily
Telephone: 1688-1234
Instagram
Also check out:
Cover image adapted from: @malddongdonut_official and @malddongdonut_official
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